Nothing makes us happier at PURE™ than celebrating the achievements and success of our Independent Business Owner (IBO) leaders. Around the world, they’ve continued to reach higher and higher ranks, showing their dedication, commitment, and passion. Here you’ll find our current IBO leaders who are shining examples of this spirit of devotion.

We use rank achievements to create goals and incentives for our IBO leaders. Week after week, our IBOs continue to share the PURE products, opportunity, and lifestyle with people all over the world. We also celebrate these achievements with incentive trips to the most exciting destinations!

As you expand your business, look to your leaders for inspiration to drive forward in accomplishing your goals. Congratulations to all of our top IBO leaders who continue to pave the way to PURE success!

These results are not necessarily typical or average, nor do they represent a guarantee of your personal results. All earnings are based on the sale of products and depend largely on your efforts, abilities, and the market available to you.

Crown Diamond

Bong Taik Kwon
Byong Wan Lim
Jared & Heather Burnett


Jason & Whitney Johns


John & Teresa Goetz
Chong Sun Kim
James & Taryn Leiker
Seung Hae Shin
J.R. & Vickie Burnett
Chris & Leslie Forester
Tim & Cheryl Falkner
Hans & Roseanna Baker
Fred & Kelly Johnson
Rachel & Javier Garcia
Satoaki Naka


Zebulan & Sherry Evans
Shawn & Amy Summers
Chie Takashio
Billy & Kacey Chandler
Larry & Ronena Crimm
Dennis & Summer Riney
Jayson & Shellie Lavender
Marlin & Lori Dubetz

Blue Diamond

Cliff & Shirley Oppenheimer
Jenny Yeo
Ed & Lucretia Valle
Mitchell & Hope Shuff
Trace & Andrea Bailey
Michael & Suzanne Huffman
Melanie Petz
James & Melanie Benfield
Sara Whiteford & Mary Barber
Jayna Shalla
Stan & Nancy Schremmer
Amy & Lionel Perez
Iwalani Isbell & Gordon Noice
Justin & Mallory Duyck
Marie Kim
Stuart & Shelly Singer
Kozue Tanimura
Billy & Rudilee Gabel
Hyun Ok Koo
Tae Hyo Kim
Tommy Evans
Shinji Morikawa
Tim & Lynne Hall
Cody Bales
Takeshi Tsuji
Melissa & Greg Urban
Brett & Marcy Buras
Andrew Baik
Jamie & Liza Dewald
Benjamin & Beth Brunton
Troy & Denay Hounshell
Chan Kyun Kim
Jesse & Amber Burnett
Louis A. Dorsaneo
Jeff & Sandy Goetz
Colton & Ginger Johnson
Tracy & Jeff White
Gordon & Sachiko Oswald
Hwa Youn Lee
Young Ro Kim
Sang Gi Hwang
Carol & Sam Allen
Sakiko Nakajima
Kinue Takezawa
Taeko Omomo
Taisei Tamaoki


J.D. Sudeth
Jeff & Dana Yeagley
Keith & Pamela Marquart
Doug & Janelle Holen
Lynette Keys
Mark & Kae Hahn
Trent Freeman
Kyunghee Kangkim
Brad & Angie Jones
Steve & Joni Michael
Chelsea Hendrich
Kook Hee Kwak
John Buckner
Patrick & Alexis Parnell
Shawn Springsteen
Sonja Ikeler
Diahann Bieser
Daniel & Melanie Phillips
Rex & Ronda Baker
Yuki Fujihira
Karen Sulzer
Les & Tisha Magness
Barry Awe
Cameron & Larinda Johnson
Deok Kyu Lee
Emiko Saito
Yeong Ai Suh
Nam Sook Jung
Sung Hee Lee
Duane & Nicole Duncum
William & Joan Bockenkamp
Masae Arai
Gun Ja Kim
Whitney Krupala
Teena and Kyle Story