Recognition Q&A

How has the PURE Recognition Program changed? 

We want to recognize everyone’s efforts to make PURE successful. The program has been updated to reflect our appreciation with better quality recognition pins and certificates.

Why are there twelve different pin categories? 

Each pin has a unique eligibility criteria to ensure that every IBO has an increased opportunity to be considered. 

What are the twelve categories?

  • Silver
  • Gold
  • Platinum
  • Sapphire
  • Ruby
  • Emerald
  • Diamond
  • Blue Diamond
  • Presidential
  • Chairman
  • Ambassador
  • Crown Diamond

How do I receive the new recognition pins?

The new recognition pins will be mailed out starting January 6, 2016. You will receive a box with a certificate and a pin when you achieve a rank advancement in 2016. 

Will PURE still offer charms as an option instead of a pin?

No. PURE's charms and silver bracelet have been discontinued. 

If I have a joint account, will I receive two pins and two certificates with a rank advancement?

If you have a joint account with a business partner or spouse, you will both receive your own pin. However, you will only receive one certificate per account. 

Are the certificates new, too?

Yes. The new certificates measure 8 ½” x 5 1/2” and have foil detail around the PURE leaf. Each certificate is enclosed in a personalized certificate holder with a congratulations card. 

Who is recognized on the Leadership Page at

Diamond and above rank advancements are recognized on the PURE Leadership Page. The ranks of Diamond and Blue Diamond must be re-achieved at least once every 12 months. The ranks of Boardroom must be achieved at least once in 24 months. Qualifiers for the Leadership Page must be in good standing with PURE and in compliance with all PURE policies and procedures.

How am I recognized for my achievements?

PURE will mail you a customized box with the PURE logo. Each box comes with a certificate and a pin. If you rank PURE Silver, you will receive a free Samsung or Apple watch. If you rank PURE Gold, you will receive $600.00. The amount of money and awards you earn are in direct relation to your rank advancements. 

How am I recognized for previous achievements?

You past achievements have not gone unnoticed; however, our primary focus is the new recognition program and 2016 rank advancements.